Many people think that you need a massive following to make money on TikTok, but that’s not true! Even with a small but engaged audience, you can monetize your content in multiple ways. Here’s how you can earn money on TikTok without having a million followers.
1. Join the TikTok Creativity Program
TikTok rewards creators through its Creativity Program (formerly the Creator Fund), which pays you for video views and engagement.
How to Qualify:
- Have at least 10,000 followers
- Get 100,000+ views in the last 30 days
- Be 18 years or older
If you meet these criteria, you can start earning money for your content, even without going viral.
2. Use Affiliate Marketing
Affiliate marketing allows you to earn commissions by promoting products and services.
How to Start:
- Sign up for Amazon Associates, ClickBank, or ShareASale
- Promote products in your videos and share an affiliate link in your bio
- Earn commissions when followers buy through your link
Even with a few thousand followers, you can generate income if they trust your recommendations.
3. Sell Your Own Products or Services
Instead of relying on brands, you can sell your own products or services directly to your audience.
Ideas for What to Sell:
- Digital products (eBooks, courses, templates)
- Merchandise (T-shirts, mugs, stickers)
- Services (coaching, photography, consulting)
Use TikTok Shop or link to your website/store in your bio to make sales.
4. Get Brand Sponsorships
Brands love micro-influencers (creators with smaller but loyal audiences) because they often have higher engagement.
How to Get Sponsored:
- Create a media kit showcasing your engagement rates
- Reach out to small and mid-sized brands in your niche
- Join influencer networks like AspireIQ, Upfluence, or TikTok Creator Marketplace
You don’t need a huge following—brands value quality engagement over quantity.
5. Make Money from TikTok LIVE Gifts
Even with a few hundred followers, you can earn money by going LIVE and receiving virtual gifts from your audience.
Steps:
- Go LIVE regularly and interact with viewers
- Encourage fans to send virtual gifts (which convert into real money)
- Withdraw earnings through TikTok’s payment system
6. Crowdfund with Patreon or Ko-Fi
If your content provides value, your audience may be willing to support you financially through platforms like Patreon or Ko-Fi.
How to Start:
- Create exclusive content (behind-the-scenes, tutorials, etc.)
- Offer different membership tiers with perks
- Promote your Patreon/Ko-Fi link in your bio and videos
Conclusion
You don’t need millions of followers to earn money on TikTok. By leveraging affiliate marketing, brand deals, product sales, and TikTok monetization features, even small creators can generate income. Focus on building an engaged audience, and the money will follow!
